Lydia Carson

Vice President, Innovation Engineering Systems
Eureka! Ranch

Keynote Title: Innovation Engineering Strategy Activation 

Does a lack of clear strategic priorities cause confusion and wasted time and money? 

Strategy is fundamental to business success.  However, research indicates that only 11% of executives are happy with their strategic planning process.  Experience indicates that the missing link is the translation of the strategic intent into actionable project missions. 

Through this interactive workshop, participants learn a quick and easy solution to set strategic priorities and turn wasted resources into opportunities.  

Strategy Activation translates your vision and strategy – formal or informal – into motivating and actionable project missions that can be activated by your team with increased speed and decreased risk. 

Missions are defined on “Blue Cards” with:  1) Narrative as to why this strategy is Very Important, 2) Strategic Mission, 3) Strategic Exclusions, 4) Tactical Constraints, and 5) Exploration Areas.  With these Blue Cards your teams are ready to innovate meaningfully unique solutions. 

Key Objectives/Takeaways Participants Will Learn: 

  1. Learn how to translate your vision and strategy – formal or informal – into motivating and actionable project missions. 
  2. Learn how to communicate narratives for your strategic missions that motivate employees to volunteer to invent and implement solutions to solve the challenges. 
  3. Learn how to engage your team to take action on your strategies with increased speed and decreased risk. 

Speaker Bio

Lydia Carson is Vice President, Innovation Engineering Systems at Eureka! Ranch.  Prior to joining the Ranch, Lydia’s corporate experience included working for Lexmark International and Ford Motor Company.  At the Ranch, she’s helped a diverse group of companies create breakthrough new products and systems.  To name just a few:  Tyson Foods, Bush Brothers, Walmart, Pon, Hamilton Beach, GOJO, Humana, Lockheed Martin, Nestle, and Toyota. 

Lydia received a mechanical engineering degree from Vanderbilt University and an MBA through the University of Arkansas.  She’s passionate about learning and has received numerous certifications, including Innovation Engineering Black Belt and Six Sigma Black Belt.