Innovation Starts with Hello

Breakout Session

Maureen Saul
Smallbox

Sarah Herbert
Smallbox

Session Title: Innovation Starts with Hello

This session will cover empathy methods and strategies – the foundational elements to human-centered design. Starting conversations and working directly with your audiences is how you will uncover new insights for innovation. Until you truly know the way your audience interacts with your product or service, and perhaps more importantly, the motivations behind those interactions, it’s nearly impossible for you to continuously grow and improve. 

 Key Objectives/Takeaways Participants Will Learn: 

  1. Empathy allows you to better understand experiences; assumptions do not. 
  2. Staying connected to your audiences allows you to better anticipate their needs, making way for truly innovative experiences and solutions. 
  3. Different methods will provide you with different data. 

Speaker Bio: Maureen Saul

For Maureen (Mo) Saul, stories are at the heart of what connects people. She knows that powerful stories shape belief and inspire action. In her work as a Design Strategist she is able to uncover the stories that connect people to communities, to brands, and to each other.  

Prior to joining SmallBox, Mo earned a degree in Marketing from the College of Charleston in South Carolina. She built her professional expertise in both tactical and strategic marketing, advertising, project management, and PR inside a host of amazing non-profit organizations – Cincinnati Horticultural Society, Indianapolis Museum of Art, and the Arts Council of Indianapolis. 

Speaker Bio: Sarah Herbert

Sarah is passionate about designing for the human experience and improving the lives of those around her.

Sarah’s gifts of visual design, process design, and empathy give her the unique ability to craft solutions that deeply connect with audiences. Her creative mediums range from watercolors to wireframes. As a creative leader, Sarah helps others visualize what often seems beyond their grasp.

Sarah is a graduate of Herron School of Art + Design. Her favorite project work involves solving complex problems by putting people at the center of the solution. Whether it means going out into the field to collect contextual data, using visual sensemaking to identify opportunities, or designing experiences to meet people’s real needs, Sarah enjoys everything about the design thinking process. Building on her love of learning and co-creating, she led the team that developed the SmallBox design thinking educational workshops.

Outside of her role as Design Director, Sarah dabbles in painting and illustration, likes to travel, and enjoys trying all the best food Indy has to offer.